An incubator and platform for early stages and strategic acquisitions
PRIME Fund Lab serves as a platform for early-stage projects and strategic acquisitions. We support companies from early validation of the idea to expansion and build them into long-term competitive leaders.
The Lab's role in the group
The Lab is the group's entry platform for early stages and acquisitions — the place where we validate projects, develop them and prepare them for further growth.
As an active partner, we bring founders strategic know-how and comprehensive operational support. The goal is to find companies with high potential for further development and build them into competitive leaders.
Portfolio companies
Projects carried out through PRIME Fund Lab.
Apetee
Apetee is a modular digital platform for restaurants of all sizes — a reservation system, e-commerce, websites, take-away and delivery, a loyalty programme, QR menus and other modules that can be used individually or in combination. The solution is integrated with the main POS systems on the Czech market (Storyous, Alto, Septim) and with the reservation channels Google Reserve, Firmy.cz and Mapy.cz. As of 03/2024, Apetee is used by 518 establishments with a total of 2,613 modules, including 130 restaurant-chain businesses such as Pizza Coloseum, La Collezione, Zátiší Group, UGO and Ovocný Světozor.
We are preparing an acquisition in e-commerce with an overlap into longevity
The next acquisition is planned for Q2/2026 in the e-commerce segment with an overlap into longevity. It is a long-term, highly profitable company with a motivated founder. The strategic development axis stands on three pillars:
We accelerate business
Further scaling of online sales and proven profitability in existing and new markets.
Assortment expansion
Expanding the assortment with cosmetics focused on functionality, with an overlap into the longevity segment.
Developing new verticals
We are actively developing new pillars of the company's future profits.